Introduction
The aquaculture industry is undergoing a technological transformation, and eFishery is at the forefront of this revolution. Founded in Indonesia, eFishery is a pioneering IoT aquaculture startup that integrates smart fish farming solutions to enhance efficiency, reduce costs, and promote sustainable aquaculture technology.
With the global demand for seafood increasing, traditional fish farming faces challenges like inefficient feed usage, high mortality rates, and environmental concerns. eFishery addresses these issues by using IoT (Internet of Things) in aquaculture, providing automated solutions that optimize feeding, improve water quality management, and empower fish and shrimp farmers with data-driven decision-making.
The company has expanded beyond Indonesia, including operations in India, where it is making a significant impact by introducing automated feeding systems, pond management technology, and market access for small-scale farmers.
What is eFishery?
It is an Indonesian agritech startup that leverages IoT to improve efficiency in fish and shrimp farming. The company provides smart aquaculture solutions that automate feeding, monitor water conditions, and facilitate financial inclusion for farmers.
Founding and Global Expansion
- Founded in 2013 by Gibran Huzaifah, eFishery started as a solution to address inefficiencies in fish feeding, which is one of the highest costs in aquaculture.
- The company has since grown rapidly, expanding its reach to multiple Southeast Asian countries, including India. In India, this Smart Fish Farming has successfully implemented its technology, managing 60 farms, 132 active ponds, and partnering with 114 fish farmers.
- In 2023, eFishery achieved unicorn status with a $200 million funding round, highlighting the confidence investors have in its scalable, tech-driven approach.
Smart Aquaculture Solutions for Fish and Shrimp Farmers
Ecosystem includes:
- eFeeder: An automated smart feeding system that detects fish appetite and adjusts feed distribution, reducing waste and optimizing growth.
- Aqua Mitra: A training and support program for local farmers, improving farming practices and increasing yields.
- Financial & Market Access: eFishery helps farmers connect with buyers and access microfinancing, ensuring better pricing and timely payments.
By integrating IoT in aquaculture, it is helping fish farmers reduce costs, improve efficiency, and increase profitability, ultimately revolutionizing sustainable fish farming practices globally.
How Does eFishery Work?
eFishery is transforming aquaculture through IoT-powered smart farming solutions, optimizing feeding processes, reducing waste, and increasing farm productivity. The system relies on AI-driven automation, real-time data monitoring, and cloud-based decision-making to help fish and shrimp farmers enhance efficiency.
IoT-Based Feeding System – AI-Powered Auto-Feeders
One of eFishery’s standout features is its smart auto-feeder, which uses in-water sensors to detect fish behavior and determine their hunger levels. The system analyzes movement patterns to prevent overfeeding and underfeeding. Once the optimal feed amount is calculated, the automated dispenser releases just the right amount of food, significantly reducing feed waste. In fact, studies indicate that It’s smart feeding system can reduce feed usage by up to 21% while keeping false positive detection rates below 4%—ensuring precision in feeding cycles. Since fish feed accounts for 50-80% of operational costs, this results in major savings for farmers while improving fish health and growth rates.
Cloud-Based Monitoring Dashboards – Remote Tracking of Fish & Shrimp Health
With IoT in aquaculture, eFishery integrates real-time monitoring and cloud connectivity, allowing farmers to access farm insights remotely via a mobile app. The dashboard tracks:
- Feed consumption trends
- Water quality parameters
- Fish/shrimp growth rates
- Weather patterns affecting feeding behavior
By leveraging big data analytics, farmers receive detailed reports on their farm’s health and efficiency, helping them make data-driven decisions.
Data-Driven Decision-Making – Farm Optimization with AI
This Smart aquaculture solutions AI-driven analytics play a key role in optimizing aquaculture operations. The system collects historical and real-time data to:
- Predict ideal feeding schedules
- Identify seasonal variations in fish feeding behavior
- Recommend adjustments to feed quantities based on environmental conditions
- Reduce manual labor costs while improving consistency in feeding
By utilizing AI and IoT, eFishery smart farming offers a scalable and sustainable aquaculture technology that benefits both small-scale and industrial fish farms.
Key Features and Benefits of eFishery
Smart Feeding Systems – Reducing Waste & Improving Yield
Unlike traditional feeding methods, its AI-powered feeders detect fish appetite levels and adjust feed distribution automatically, preventing excess feed from polluting the water. This leads to:
✔ More efficient use of resources
✔ Reduced operational costs
✔ Higher farm productivity
AI-Powered Analytics – Maximizing Farm Efficiency
The best aquaculture technology is driven by data. eFishery’s AI engine helps farmers:
✅ Monitor fish/shrimp growth rates
✅ Detect disease outbreaks early
✅ Optimize feeding schedules to improve weight gain rates
With data-backed decision-making, farmers can reduce mortality rates and ensure higher profit margins.
Cloud Connectivity – Real-Time Monitoring & Alerts
The eFishery app enables farmers to track and control feeding systems remotely. By leveraging IoT in aquaculture, they receive:
🔹 Instant notifications on feed consumption trends
🔹 Real-time water quality analysis
🔹 Automated alerts for environmental fluctuations
This connectivity enhances farm efficiency, reducing the need for constant physical supervision.
Sustainable Aquaculture – Reducing Environmental Impact
eFishery supports sustainable aquaculture by:
♻ Minimizing feed wastage, reducing pollution in fish farms
♻ Lowering dependency on antibiotics by ensuring healthier fish
♻ Cutting carbon footprints through precise feeding control
As the global demand for sustainable aquaculture technology rises, eFishery is paving the way for a more efficient, eco-friendly, and profitable fish farming industry.
By implementing smart farming solutions, it is empowering fish and shrimp farmers worldwide while addressing food security challenges and climate concerns in aquaculture.
eFishery vs. Traditional Aquaculture Methods
The introduction of Smart Fish Farming has transformed the aquaculture industry, providing a data-driven, efficient, and sustainable alternative to traditional fish farming practices. Here’s a comparison of Smart Fish Farming vs. traditional aquaculture methods:
Manual vs. Smart Feeding – How Automation Improves Efficiency
In traditional fish farming, feeding is typically done manually, often resulting in overfeeding or underfeeding, leading to waste and increased production costs. With eFishery smart farming, AI-powered IoT smart feeders detect fish behavior using sensors and adjust feeding accordingly. This ensures that fish and shrimp get the right amount of food, reducing waste by up to 30% and optimizing feed costs, which account for nearly 70% of total aquaculture expenses.
Data-Driven Insights vs. Traditional Experience-Based Farming
Traditional aquaculture relies on experience and intuition to manage fish health, water quality, and feed levels. This approach often lacks precision and can result in inefficient farm management. eFishery, on the other hand, integrates IoT with cloud-based analytics, allowing farmers to monitor real-time water quality, oxygen levels, and fish health via mobile applications. This data-driven approach enhances decision-making, ensuring higher yields and reduced losses.
Cost Efficiency and ROI – How eFishery Helps Farmers Save Money
Traditional aquaculture methods can lead to high operational costs, particularly due to inefficient feeding, water management, and lack of predictive analytics. Smart aquaculture’s solutions improve productivity, helping farmers increase their net profits by up to 91% by reducing waste, improving feeding efficiency, and streamlining market access. Additionally, it offers financial services, enabling small-scale farmers to secure funding, reducing financial barriers to adopting advanced aquaculture technologies.
How eFishery is Transforming the Aquaculture Industry
The impact of this system’s IoT-based aquaculture solutions goes beyond just improving efficiency; it is driving industry-wide transformation in terms of scalability, sustainability, and financial inclusion for small-scale farmers.
Helping Small-Scale Farmers Scale Operations
Over 90% of aquaculture farmers globally are small-scale producers, facing challenges like lack of capital, inefficient farming methods, and limited market access. IoT-based fish farming technology bridges this gap by providing a complete ecosystem, offering smart feeders, real-time monitoring, and financial access. This has enabled hundreds of thousands of farmers in Indonesia to increase their profitability while minimizing environmental impact.
Case Studies: Successful Farmers Using eFishery
A study conducted in collaboration with Gadjah Mada University analyzed the impact of eFishery’s technology on 300 fish and shrimp farmers across Indonesia. The results showed significant increases in monthly revenue and net profits, demonstrating that its smart solutions lead to higher efficiency, reduced waste, and improved economic outcomes for farmers.
Government and Industry Partnerships – Promoting Smart Aquaculture
To further scale and integrate smart aquaculture, AI-powered feeding system has partnered with government agencies and aims to support 100,000 farmer groups by 2030, along with launching a $100 million farmer financing program. Additionally, it is expanding beyond Indonesia, with global ambitions to digitize aquaculture and enhance sustainable food production worldwide.
With its combination of IoT, AI-powered automation, and financial services, eFishery is leading the way in revolutionizing fish and shrimp farming, proving that smart aquaculture is the future of the industry.
Sustainability and Environmental Impact
Reducing Feed Waste with Smart Sensors
One of the major environmental challenges in aquaculture is excessive feed waste, which not only increases costs but also contributes to water pollution. eFishery’s IoT-powered smart feeders use sensors to analyze fish and shrimp behavior, optimizing feeding times and portion sizes. This significantly reduces feed waste, making fish farming more resource-efficient and environmentally friendly. By reducing unnecessary feed inputs, Automated fish farming technology helps cut down carbon emissions from uneaten feed, which is a key issue in traditional aquaculture.
Minimizing Water Pollution Through Controlled Feeding
Overfeeding in fish farming leads to uneaten food decomposing in water, causing oxygen depletion and harmful algal blooms. eFishery’s automated feeding system prevents overfeeding by dispensing precise amounts of feed based on real-time data. This ensures that farmed fish receive the right nutrients while preventing excessive organic waste buildup, which can disrupt aquatic ecosystems.
Supporting Ethical and Eco-Friendly Aquaculture Practices
eFishery is committed to sustainable fish farming, as evidenced by its 12 long-term sustainability goals outlined in its latest impact report. The company has pledged to support 100,000 farmer groups by 2030 and provide $100 million in farmer financing to encourage responsible aquaculture. Additionally, it promotes a chemical and antibiotic-free shrimp farming model, ensuring that seafood production remains safe and traceable for consumers.
Future of Smart Aquaculture and eFishery’s Role
Advancements in AI and Machine Learning for Precision Farming
this system is continuously innovating, integrating AI and machine learning to enhance aquaculture precision. The company’s technology monitors fish behavior, detecting subtle changes in movement and feeding patterns. This allows farmers to respond in real-time, optimizing growth rates and preventing disease outbreaks. Future advancements may include AI-driven predictive analytics, which could further improve fish health management.
Expansion to Global Markets and New Aquaculture Technologies
eFishery has already transformed hundreds of thousands of fish and shrimp farms in Indonesia, with plans to expand globally. The company aims to digitalize over 1 million aquaculture ponds by 2025 and strengthen its shrimp export business. By creating a traceable, antibiotic-free supply chain, this solution is positioning itself as a leader in sustainable aquaculture solutions worldwide.
Potential for AI-Driven Fish Disease Prediction and Prevention
One of the biggest challenges in aquaculture is disease outbreaks, which can wipe out entire fish populations and cause major financial losses. In the future, this IoT-based fish farming technology could implement AI-based disease prediction models, using real-time farm data to identify early warning signs. This would help fish farmers take preventive actions before diseases spread, further improving sustainability and efficiency in the industry.
Conclusion
eFishery has emerged as a game-changer in modern aquaculture, integrating IoT and AI-driven solutions to improve efficiency, reduce waste, and promote sustainability. By automating feeding systems, minimizing water pollution, and supporting small-scale farmers, eFishery is leading the shift toward smart, eco-friendly fish farming.
As IoT in aquaculture continues to evolve, eFishery’s innovations are set to redefine the future of seafood production, making it more profitable, sustainable, and accessible. For fish and shrimp farmers looking to boost productivity while reducing environmental impact, eFishery offers a proven, data-driven approach to smart aquaculture.
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